However, I have also realized that the readership of a blog most of the times can never be known. Guess, it’s the same thing as the fact that when you buy a book, it does not mean you read it. My own unread pile, generally taller than the read one, is a testimony to that fact. In the virtual world, it is more the other way round; as in the majority of clicks do not register a read. Ask yourselves – despite having subscribed to, do you read every singly of post every single feed? Very unlikely!

Why do clicks matter then? I don’t know about you, but for me I think it provides the urgency to keep blogging.